In an environment where tariffs, logistics, and geopolitical risks are being reshaped, how can manufacturers adjust their strategies and seize new opportunities?
In 2025, the global apparel and textile industry faced an increasingly complex external environment: major consumer markets such as the US and Europe imposed higher tariffs or restrictions on imported apparel and textiles; logistics costs, raw material prices, and labor costs continued to rise; meanwhile, the “China Plus One” strategy became a consensus among many brands and buyers. These factors collectively drove profound changes in the apparel manufacturing supply chain structure.
According to official US data, in the first half of 2025, US apparel and textile imports increased by 5.88% year-on-year.
Ecotextile News
Meanwhile, US textile and apparel exports declined.
This pattern of “rising imports and declining exports” reflects that the US market remains highly dependent on low-priced imports, while the manufacturing center is gradually shifting to Asia and other regions.
In Asia, India, Vietnam, Cambodia, and Bangladesh have become new hotspots for apparel manufacturing. For example, Indian apparel exporters are actively turning to the European market and offering discounts to US customers to cope with the impact of high tariffs.
Reuters
Vietnam’s textile and apparel industry also saw a strong rebound in 2025.
Meanwhile, European manufacturers have expressed serious concerns about the large volume of low-priced parcels imported from Chinese “ultra-fast fashion” platforms (such as SHEIN), calling on the EU to take urgent action.
Le Monde.fr
Faced with this complex environment, manufacturers and brands can consider the following strategies:
Diversify sourcing: In addition to China, expand into Vietnam, Bangladesh, India, and other regions to balance cost and risk.
Strengthen the digital and transparent supply chain: Enhance supply chain resilience through tracking systems, blockchain, and other technologies.
Improve localization capabilities: For the European, American, and Australian markets, increase the proportion of near-shore or localized production to shorten delivery times and reduce transportation risks.
Enhance green and compliance standards: Facing the increasingly stringent environmental and social responsibility requirements in the European, American, and Japanese markets, manufacturers must improve their certification capabilities and sustainable production levels.
Differentiated services and customized production: As brands increasingly demand rapid response, small batches, and multiple styles, traditional mass production models are gradually losing their effectiveness. Manufacturers need flexible production and rapid changeover capabilities.
For your company, we recommend leveraging your strengths in “intelligent manufacturing,” “global services,” and “one-stop solutions” to focus on three key areas of development: first, continue to strengthen intelligent manufacturing capabilities; second, deepen supply chain management and diversify export market strategies; and third, improve environmental and compliance standards to meet the higher requirements of the European, American, and Japanese markets for production bases and export standards.
In conclusion, the global apparel supply chain is being restructured. Manufacturers who can adjust their strategies, enhance their technological capabilities, and optimize their layout in a timely manner will gain a competitive edge in the industry landscape heading towards 2030.
